Time to start thinking irrationally

Nudging means that small means are used to change the behavior of the large mass. Maybe nudging will become a natural part of the sustainable cities of the future? Photo: Raneok (CC BY 2.0)

Of: Klara Strömberg

What is the first thing you get to learn as a new economics student? "Man is rational." Every choice she makes aims to maximize her own benefit. Classic microeconomic theory, something that has come to sit in the backbone and forever affect my way of thinking. Not only are economists characterized by this approach, it also has […]

May 28, 2019, Chronicle